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Anonymous dealer case study · Lead scheduling

32.38 average appointments per week across 74 tracked weeks.

An anonymous large dealer’s data shows what consistent appointment movement can look like when lead work is sustained over time.

Documented result

Consistency is the story.

32.38 average weekly appointments were reported across 74 tracked weeks. Dealer identity, media mix, revenue, and testimonial remain private.

Tracked period

74 weeks

Long enough to evaluate consistency, not a single spike.

What this shows

Booked appointments are an operating discipline.

Results should be read as appointment data, not as revenue or ROI claims. The useful takeaway is the value of keeping lead response and scheduling visible over time.

Follow-up needs a system

Lead work is strongest when ownership and response paths stay clear.

Consistency beats a one-week spike

Longer tracking periods make the operational picture more useful.

Reporting guides the next move

Appointment data helps identify where marketing and scheduling need attention.

Want your appointment data to tell a clearer story?

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Measurement disclosure

How to read this case study.

These boundaries keep the published result specific to the evidence available.

Tracking period

Seventy-four tracked weeks of customer-provided appointment data.

Baseline

No before-period baseline is claimed; this study reports sustained average volume rather than a lift from an earlier period.

Calculation definition

The 32.38 figure is the total reported appointments during the tracked period divided by 74 weeks.

Not measured

Revenue, closed sales, profit, close rate, return on ad spend, ROI, and channel-level attribution were not measured for this published result.